Why would a company pay for your opinion?

Most companies conduct what is called "Market Research" where they ask consumer questions about current products, services, and other items. They want to know what the average consumer (YOU) think about their products, and what you would like to see in new products.

This research is extremely important to companies, as it's their only way of finding out how to make better products and how market those products effectively. Companies spend Billions on marketing and engineering of their products. Market research allows companies to not waste these billions on making a product that will not sell or an ad that may hurt the companies image. And this is where you come in.

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