Saturday, December 10, 2005

The Top 10 Ways to Market your Business or Professional Practice

Every business and professional practice MUST be in the public eye. You need customers! Folks need your goods and services -- it's a mutual alliance for mutual benefit! But if potential clients and customers don't know you exist, or can't find you, you will go bankrupt! They won't benefit from your services, and you won't make any money. So, marketing is a necessity. Advertising is one form of marketing, but it's terribly expensive. Here are the Top 10 alternatives:

1. Contact 5 past customers or referral sources to thank them for their business and ask them to evaluate the quality of your service. Let them know they are the most important part of your research and development program. Listen to their suggestions!

2. Re-do your business cards, brochures or letterhead. Up-date your slogans, be certain your use of colors, textures and headlines is appropriate and represents precisely the image you want to convey. Hire a graphic designer. Don’t skimp on your first impression!

3. Announce a new program, new products, new hours, new personnel or new policies. So long as it is real and improves the quality and level of your service, this is news that customers, clients and the media will want to know about.

4. Attend and participate in networking opportunities. From business open-houses to neighborhood picnics, to greeting people you’ve done business with when you see them around town, always look for ways to remind people of who you are and the services and benefits you provide.

5. Cooperate with other organizations to achieve name and brand recognition you couldn’t achieve on your own. Sponsor a local softball team, join with a radio station to sponsor a contest, or participate in a charity golf tournament. Partnerships can bring huge rewards!

6. Offer a seminar, class or workshop. Local news media will often cover an interesting topic, and it’s a great way to make people aware of your services. Charge little or no admission, have great handouts and materials, and get a crowd together.

7. Use direct mail. Typically, we think of this as "junk mail" going to thousands of people, but more often it’s a matter of using your word processor to write a personal letter to 200 past customers, colleagues, or even competitors. Make it interesting, personal, and remind them of your special niche or unique services. Include a coupon or certificate. Make sure your direct mail is not "junk"!

8. Form an alliance with your suppliers, colleagues or (even) your competitors to offer a "combo" package that neither of you could offer alone and share the marketing expenses. Attorneys and accountants can offer compelling packages. A massage therapist might pair with a Chiropractor, a gym, or a weight-loss program. Who can you team up with?

9. Review everything a potential customer sees or hears when they do business with you. How do you answer your phone? Do your signs needs re-painting, is your lobby attractive and comfortable? Is your desk a mess? Do you take pride in your appearance and take time to make clients comfortable? It’s all in the details!

10. Re-submit your web page to at least 5 search engines this week. Each search engine has it’s own rules and you don’t want to flood them, but it is wise to up-date your listing at least every few months. (And, if you aren’t on the web, well, that’s tip #11)


Phil, Mary, and the Staff at
Resources for Success!™

© Copyright 2003 by Philip E. Humbert. All Rights Reserved. This article may be copied and used in your own newsletter or on your website as long as you include the following information: "Written by Dr. Philip E. Humbert, writer, speaker and success coach. Dr. Humbert has over 300 free articles, tools and resources for your success, including a great newsletter! It's all on his website at: http://www.philiphumbert.com

























12 month millionaire adwords strategies clickbank strategies adsense adwords and make money best ways to make money business opportunities can i make money can i make money online can you make money do to make money e-currency e-gold earn money easiest way to make money easy ways to make money ecurrencies ecurrency egold everyday wealth fastest way to make money findwhat for teens to make money get cash get paid get rich get rich quick get wealthy getting paid getting rich home based businesses home make money online homebased homeworkers homeworking how can i make money how do i make money how do you make money how make money how much money can i make how much money can you make how to create a fortune how to make big money how to make easy money how to make extra money how to make fast money how to make money how to make money as a how to make money at how to make money at home how to make money fast how to make money for how to make money from how to make money from home how to make money in real how to make money in real estate how to make money in stocks how to make money in the how to make money on how to make money on the how to make money on the internet how to make money online how to make money selling how to make money using how to make money with how to make quick money hyip hyip's hyips i make money i make money on i make money online i want to make money ideas to make money internet treasure chest make a lot of money make a money make big money make cash PPC strategies adsense strategies affiliate marketing make money online survey make money online surveys make money online uk make money online with make money online work make money out make money over make money over the make money playing make money quickly make money surfing make money surfing the make money through make money trading make money uk make money using make money when make money while make money with make money with a make money with google make money with online make money with your make money working make money writing make more money make more money than make online money make real money online make some money make the money make the most money make too much money making money millionair millionaire millionaires millionairs millionare millionares miva money can you make money do you make money make money make money money to make money you make much money do you make need to make money online make money overture people make money quick cash quick money quick ways to make money residual income that make money the best way to make money the internet treasure chest to make a lot of money to make a money to make alot of money to make big money to make easy money to make extra money to make fast money to make money to make money as to make money as a to make money at to make money at home to make quick money want to make money warrior forum warriorforum warriorforum com way to make money way to make money in way to make money on way to make money online ways for kids to make money ways to make extra money ways to make money ways to make money at ways to make money fast ways to make money for ways to make money from ways to make money in ways to make money on ways to make money online we make money webmaster world webmasterworld work at home work from home workathome workfromhome working from home Alex Mandossian Alexandria Brown Alexandria K. Brown Allan Gardyne Armand Morin Brian Keith Voiles Bryan Winters Carlos Garcia Carlton Sheets Charlie Page Corey Rudl Dan Kennedy David Vallieres Derek Gehl Don Lapre Dr Mani Ed Zivkovic Gary Halbert Harvey Segal Jason Potash Jay Abraham Jeff Mulligan Jeff Paul Jim Daniels Jim Edwards Jimmy D Brown Joe Vitale John Reese John Carlton Jonathan Mizel Ken Evoy Kevin Nunley Kevin Wilke Kirt Christensen Lorrie Morgan Lorrie Morgan-Ferrero Lynn Terry Marc Goldman Mark Hendricks Markus Allen Marlon Sanders Matt Gagnon Matt Gill Michael Green Michael Wong Michel Fortin Mike Merz Neil Shearing Paul Colligan Perry Marshall Phil Wiley Ralph Wilson Robert Allen Rosalind Gardner Shelley Lowery make money fast on make money fast online make money for make money from make money from home make money from online make money from the make money in make money in real make money in real estate make money in stocks make money in world make money in world of make money money make money now make money now at home make money now at home online make money off make money off of make money on make money on line make money on the make money on the internet make money on the web make money online make money online at make money online by make money online fast make money online for make money online forum make money online from make money online from home Stone Evans Terry Dean Tom Vu Vincent James Willie Crawford Yanik Silver -counterfeit -counterfit -fake make money online in make money online no make money online now to make money in stocks to make money in the to make money on to make money on the internet to make money online to make money quick to make money quickly to make money selling to make money when to make money with to make money without make money make money and make money as make money at home make money at home online make money buying make money doing make money easily make money easy make money fast to make money by to make money for to make money for kids to make money from home to make money in to make money in real estate make fast money make good money make easy money make easy money online make extra money